COMMUNITY
@ DEPOP
(Scroll)
COMMUNITY @ DEPOP
A look into my time at Depop working across integrated marketing, creative strategy, and experiential campaigns to drive brand growth.
A look into my time at Depop working across integrated marketing, creative strategy, and experiential campaigns to drive brand growth.
A look into my time at Depop working across integrated marketing, creative strategy, and experiential campaigns to drive brand growth.
Role: Community Marketing Manager
Timeline: June 2024 - December 2025
Location: New York, New York
Role: Community Marketing Manager
Timeline: June 2024 - December 2025
Location: New York, New York
OVERVIEW
OVERVIEW
Building a national community marketing program through
culture, creativity, and
student-led experiences.
Building a national community marketing program through culture, creativity, and
student-led experiences.
Depop set out to build a community-first presence across college campuses by empowering students to create locally relevant experiences around fashion, sustainability, and youth culture. Over two years, I helped grow the program from a small pilot into a national network spanning 100+ universities.
Community Marketing Manager | Community Strategy | Experiential Marketing | Creative Campaign Development | Ambassador Programs
Depop set out to build a community-first presence across college campuses by empowering students to create locally relevant experiences around fashion, sustainability, and youth culture. Over two years, I helped grow the program from a small pilot into a national network spanning 100+ universities.
Community Marketing Manager | Community Strategy | Experiential Marketing | Creative Campaign Development | Ambassador Programs
CREATIVE APPROACH
CREATIVE APPROACH
Growing a community program from a small pilot to a national initiative meant contributing at every stage of the process—from understanding student culture and shaping campaign ideas to building the systems and experiences that brought them to life.
Growing a community program from a small pilot to a national initiative meant contributing at every stage of the process—from understanding student culture and shaping campaign ideas to building the systems and experiences that brought them to life.
STUDENT CULTURE PANELS
STUDENT CULTURE PANELS
With a national network of student ambassadors, I helped transform our community into an ongoing source of qualitative research. By working cross-functionally with teams across the business, I gathered insights on youth culture, consumer behavior, product feedback, and emerging trends.
OUTPUT: Actionable recommendations that informed campaigns, programming, and future initiatives.
With a national network of student ambassadors, I helped transform our community into an ongoing source of qualitative research. By working cross-functionally with teams across the business, I gathered insights on youth culture, consumer behavior, product feedback, and emerging trends.
OUTPUT: Actionable recommendations that informed campaigns, programming, and future initiatives.
PROGRAM SCALE
Universities
Universities
Ambassadors
Ambassadors
Activations
Activations
Impressions
Impressions
Sign-Ups
Sign-Ups
PRESS
FEATURE
COMMUNITY IMPACT
Nationwide Earth Month initiative promoting circularity through student-led swap events.
Items Circulated
Items Circulated
Activations
Activations
Gallons of Water Saved
Gallons of Water Saved
★
Featured in Who What Wear & Fashionista
Featured in Who What Wear & Fashionista