DAVID YURMAN
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DAVID YURMAN
A look into my time at David Yurman working across creative, branding, and luxury storytelling through strategy and design.
A look into my time at David Yurman working across creative, branding, and luxury storytelling through strategy and design.
Role: Creative Technology Intern
Timeline: June 2023 - August 2023
Location: New York, New York
Role: Creative Technology Intern
Timeline: June 2023 - August 2023
Location: New York, New York
PROJECT: THE SEDONA COLLECTION
During my internship at David Yurman, I developed a capstone concept collection inspired by the brand’s connection to craftsmanship and the American West. The project explored the full lifecycle of a luxury collection from concept development and product design to merchandising, customer experience, experiential marketing, and launch strategy. This project marks an early exploration into the intersection of luxury branding, creative direction, and experiential storytelling.
Creative Direction • Trend Research • Product Concepting • Luxury Brand Strategy • Merchandising • Experiential Marketing
PROJECT: THE SEDONA COLLECTION
During my internship at David Yurman, I developed a capstone concept collection inspired by the brand’s connection to craftsmanship and the American West. The project explored the full lifecycle of a luxury collection from concept development and product design to merchandising, customer experience, experiential marketing, and launch strategy. This project marks an early exploration into the intersection of luxury branding, creative direction, and experiential storytelling.
Creative Direction • Trend Research • Product Concepting • Luxury Brand Strategy • Merchandising • Experiential Marketing
PROJECT: THE SEDONA COLLECTION
During my internship at David Yurman, I developed a capstone concept collection inspired by the brand’s connection to craftsmanship and the American West. The project explored the full lifecycle of a luxury collection from concept development and product design to merchandising, customer experience, experiential marketing, and launch strategy. This project marks an early exploration into the intersection of luxury branding, creative direction, and experiential storytelling.
Creative Direction • Trend Research • Product Concepting • Luxury Brand Strategy • Merchandising • Experiential Marketing
CONCEPT +
DESIGN
CONCEPT
+ DESIGN
CONCEPT
+ DESIGN
Inspired by David Yurman’s early craftsmanship, reinterpreting archival belt buckle designs from the brand's pre-luxury years into a contemporary jewelry collection. Rooted in the American West, the concept combined desert-inspired gemstones, sculptural metalwork, and equestrian references to celebrate the brand's heritage through a modern lens.
Inspired by David Yurman’s early craftsmanship, reinterpreting archival belt buckle designs from the brand's pre-luxury years into a contemporary jewelry collection. Rooted in the American West, the concept combined desert-inspired gemstones, sculptural metalwork, and equestrian references to celebrate the brand's heritage through a modern lens.
Inspired by David Yurman’s early craftsmanship, reinterpreting archival belt buckle designs from the brand's pre-luxury years into a contemporary jewelry collection. Rooted in the American West, the concept combined desert-inspired gemstones, sculptural metalwork, and equestrian references to celebrate the brand's heritage through a modern lens.
PACKAGING, MERCHANDISING, RETAIL
PACKAGING, MERCHANDISING, RETAIL
PACKAGING, MERCHANDISING, RETAIL
The collection was supported by a cohesive retail strategy spanning ecommerce, product assortment, and premium packaging. Each customer touchpoint was designed to reinforce the Sedona story while creating a consistent luxury experience from discovery through purchase.
The collection was supported by a cohesive retail strategy spanning ecommerce, product assortment, and premium packaging. Each customer touchpoint was designed to reinforce the Sedona story while creating a consistent luxury experience from discovery through purchase.
The collection was supported by a cohesive retail strategy spanning ecommerce, product assortment, and premium packaging. Each customer touchpoint was designed to reinforce the Sedona story while creating a consistent luxury experience from discovery through purchase.
